The project is named and as the title mentions, we are 86% funded on Kickstarter as of today! Are there any other contemporary photographers within the industry that inspire you? What would your advice be to anyone thinking about taking up architectural photography? I would be lying if I said that it didn't. Additionally, Mike explains why you should be charging licensing fees to your higher end clients and exactly how to figure out the worth of your images in the advertising world. Do you give yourself some time to get familiar with what your shooting? This section is about two hours long, and Mike talks about a variety of topics including the best ways to market your business, how to build the best portfolio possible, things to consider when building your website, and how to leverage your work to gain the companies you really want as clients. I think my job is simple, and I don't want to get all preachy about vision this and vision that. I'm certainly envious but how do most of your clients find you? Beauty is not the first word that comes to mind when one thinks of Los Angeles International Airport.
This has been a career goal of mine, so to say that I'm excited is a little bit of an understatement. I can't wait to see the next exciting twists and turns his career takes, and I look forward to hearing even more success stories from other photographers who have been influenced by his work. We've got half of the campaign left and I'm so excited with the progress we've made so far. This skill set isn't easy and requires a lot of trial and experience. I will look back when I'm 80 and tell tall tales of that gig. In my opinion, it's really not either.
As anyone who follows my work knows, I'm fascinated by industry and infrastructure. The book has been two years in the making, and has had me in the air covering Los Angeles in all four seasons. Some of these locations like the check in desk or hospitality counter might even require working with models. Ahora, años después, Emily vuelve para llevar a cabo algo que lleva mucho tiempo planeando: venganza. Hay una nueva vecina en el exclusivo pueblo de los Hamptons: Emily Thorne. Video seemed a good way, by virtue of it not operating in 'real' time, of dealing with character and psychological motivation.
That alone was one of the most intense and focused periods of my life, and I'm happy to say that it succeeded. It's like photographing a beautiful woman - you can either make her look terrible and shoot her straight on with flat light, a double chin, and no retouching, or you can pose the model properly, light her with great shadows and highlights, and retouch just enough to really make an incredible, evocative photo. I would say make sure that your clients learn about who you are. So it was really important for Mike to finally share everything he knows about building a successful business in this genre of photography. From building simple composites using bounced on-camera flash to blending complex light painted twilight images, was the first time Mike ever shared his knowledge to the general public. Finally, the overall Photoshop and retouching techniques Mike shares are light years beyond what he previously used for his real estate clients.
As far as equipment goes, you can check out my - but my advice for anyone looking to get into this is to work hard and be brave. Apologies for the lack of blogging lately! Looking at your work, it's fair to assume that your clients are satisfied with what you've produced. We are excited to finally release the most thorough tutorial we have ever produced on architectural photography and have a special offer inside. It was really interesting to see some of Mike's early handouts, mailers, and fliers along with the more refined marketing material he uses today. Each of these concepts are explained through a series of proposals ranging from a simple real estate inquiry to a complex design client firm and finally ending on a typical high-end advertising job.
Julius Shulman is another big influence, not so much in his post-processing or vision, but in the way that he transformed the genre and went against the grain of what was the 'industry standard' at the time. So yes, that is extremely exciting on all fronts. I've just recently submitted my dissertation which tried to answer the question on whether Architectural Photography has as much to do with the photographer's vision than the architectural details? More to come on that front when the entire project is wrapped, but let's just say that was the absolute coolest moment of my entire life. He was a huge fan of Mike Kelley's work and it was inspiring to see the massive business he had built from scratch after watching Mike's tutorials. I might take some flack for that but it's how I work - I'm personally trying to get away from shooting details and make more interesting photographs that show the space being used, working as a home or space.
I have neglected the blog on this site for the past month, which is rather unfortunate, considering all that has been going on! In many cases, I get clients praying for perfect weather, but the soft fog clinging to the ground made for some incredible ethereal moods and provided an amazing soft light over the two days we shot the home. For the first time in his career, Mike also shares everything he knows about the business of commercial architectural photography including pricing your work, creating bids and contracts, marketing your business effectively, and building licensing fees for residual income. But at the minimum, we are having a face-to-face meeting or a walkthrough before the shoot to go over everything before I even take a single picture. Because this job was in another country, Mike also outlines some of the preplanning you will need to do when shooting internationally. Not sure how I can go much higher than this, honestly, I think I've peaked : Two months later, back in Los Angeles and immediately into shooting some pretty great architecture and interiors.
But it depends on a lot of things - are the clients really fun? As you can imagine, a photographer looking to break into this high-end market needs to be extremely well versed not only in photography but also in the nuances of expensive architecture. Savvy business people know exactly how to figure out what their clients want and how to streamline the process of delivering the goods they need at a price that makes sense for both parties. But I am not perfect. Mike walks you through the entire process of photographing four shots specifically requested by his client, but Mike also discusses every single image he wound up taking and delivering to the architect. Speaking of the technical aspects, how much of a role does post-processing play in your practice as an architectural photographer? I recently received an email from a student at the University of Lancashire in Preston, England, asking for a few minutes to answer some questions for a report he'd been working on. Mike helps demystify the going rates of typical architectural shoots and how you can price your creative fees and retouching fees in a way that maximizes your profits on each job.
After a whirlwind week it was across the country to South Carolina for a brief family visit, and then off to Amsterdam for 6 days, Frankfurt for 5 days, Zurich for 5 days, Innsbruck for a weekend, Munich for 5 days. Do you believe that there is some truth in that? Where Art Meets Architecture 3 With the release of Where Art Meets Architecture 3, Mike raises the bar even higher. I'm an artist, not a Xerox machine! For commercial projects, things can last as long as a week. Sometime during the Kickstarter campaign in June, I made off to Brazil for 8 days to begin the biggest assignment of my life, which will take me all over the world to airports on every continent. These high paying clients often require much more attention to detail than is typically required from the real estate market, and therefore every aspect of the photography itself must be flawless.
With each photograph, Mike also tries to shed insight on one of the most difficult concepts for photographers to grasp: composition. First things first, what's your process when you're out on a job? Over the past few years, creating images for realtors, architects, interior designers, and property management companies has become a booming industry for professional photographers. Perhaps the most important and useful part of this entire tutorial is Mike's guide on dissecting client emails, understanding the job bidding process, and how to effectively create and negotiate proposals. I have not written much at all on here, which I simultaneously regret and also enjoy. Tranquil and idyllic are the words that come to mind. These massive properties require not only beautiful images of each room, suite, and penthouse but also other amenities like the pool, atrium, conference hall, adjacent restaurants, and atriums. Through word of mouth, social media or some other way? I, myself, never saw this performer.